Best Website Builder for Insurance Agents (2026): Quote Forms and Compliance

An insurance agency’s website has two jobs, and most generic sites only do the first. The first is to look trustworthy: who you are, which carriers and lines you work with, where you are licensed. The second is to work like a front desk: take quote requests for auto, home, life and business cover, let existing clients ask for an ID card or a policy change at 10 p.m., and send each request to the right person in the office, ideally straight into your rater or agency management system.

A website for insurance agents also carries compliance weight that a bakery’s site does not. Depending on your state and what you sell, you may need your license number on advertising, a Medicare disclaimer, consent language on forms that lead to calls or texts, and secure handling of personal details like dates of birth. We compared three ways to get there: an insurance-specific website provider, a general website builder, and an advisor website platform with compliance review built in.

Our picks at a glance

3 tools compared

★ Best insurance-specific option
Insurance Website Builder
Ready-made quote and service forms that route to the right CSR and import into raters.
Quote onlyVisit
Best do-it-yourself builder
Squarespace
Polished templates, form blocks and 24/7 support at a published price.
From $16/mo (annual)Visit
Best for agents with securities licenses
Advisor Websites (Snappy Kraken)
Advisor websites with profile and campaign review and broker-dealer configuration.
$99/mo + $499 setupVisit

Quick comparison

Website builders for insurance agents (US list prices, checked October 1, 2026)

Software	Price	Quote and service forms	Connects to your agency systems	Compliance help	Link
Insurance Website Builder	Quote only	Built in, by line: quotes, endorsements, ID cards, dec pages, claims	Imports into most comparative raters and agency management systems	Limit submissions to your licensed states; secure forms hosting	Visit ↗
Squarespace	Basic $16, Core $23, Plus $39/mo, billed annually	Build your own with form blocks	Zapier and code embeds on Core and up	You add disclosures yourself	Visit ↗
Advisor Websites (Snappy Kraken)	Foundations $99/mo + $499 setup; Grow $199/mo + $2,499 setup (annual term)	Basic lead capture; popups and gated content on Grow	Check integrations for your systems	Profile and campaign review, broker-dealer configuration	Visit ↗

How we chose

An insurance agent’s website needs to:

Capture quote requests by line, asking the right questions for auto, home, life or commercial cover, so you can quote without a second call.
Handle service requests from existing clients: ID cards, endorsements, certificates and claims.
Route each request to the right producer or CSR, and get the data into your rater or agency management system without retyping.
Show compliance details: licensed states, license numbers where required, and any disclaimers for the products you sell.
Protect personal information such as dates of birth, driver’s license numbers and health details, using secure forms.
Be easy to update when you add a carrier, a line or a producer.

We checked each vendor’s own pricing and feature pages on October 1, 2026. Regulatory points come from the official sources linked at the end. This is general information, not legal advice; your state insurance department and your compliance contact have the final word. Read more about how we review.

The best website builders for insurance agents

★ Best insurance-specific option

Insurance Website Builder

Best for independent P&C and multi-line agencies that want working quote and service forms on day one

Quote onlyVisit Insurance Website Builder

What we like

Customer service modules for each line most independent agents sell
Forms for quotes, endorsements, ID card and declaration page requests, and claims
Each request is emailed to the right CSR, for example commercial quotes to your commercial lines CSR
Submitted data can be imported into most comparative rating and agency management systems
You can limit submissions to the states you are licensed in

Watch out for

Prices are not shown on the pages we could check; ask for a quote
Template-based framework, so less design freedom than Squarespace
Form submissions are stored on its servers for only thirty days

Pricing: Quote; monthly hosting fee
Monthly fee covers: Domain, website and email hosting, secure forms
Made by: Insurance Technologies Corporation (ITC)
Design: Your existing look or a new design

Insurance Website Builder, from Insurance Technologies Corporation (ITC), is built for exactly the front-desk job. Its customer service modules cover each line most independent agents sell, with forms for quote requests, endorsements, ID card and declaration page requests, and claims. When a visitor submits a form, it is emailed to the right customer service representative, and ITC says the data can be imported into most comparative rating systems and agency management systems, which saves retyping every quote request.

Compliance-minded details are included too: you can limit form submissions to the states you are licensed in, and the monthly fee covers domain, website and email hosting plus secure forms management on ITC’s servers. ITC can fit your existing design into its framework or create a new one, and you update the site yourself through an administration console that also sends client newsletters.

Which plan to pick: ITC did not show plan prices on the website pages we could check on October 1, 2026, so we list it as quote only. Ask for the setup fee, the monthly fee and the price of any optional features, such as live life insurance quoting, before you order.

Watch out for: form retention. ITC says incoming quote and policy requests are stored on its servers for thirty days, so make sure every request lands in your email or agency system and is saved there.

Best do-it-yourself builder

Squarespace

Best for agents who want a polished brand site and are comfortable building their own forms

From $16/mo (annual)Visit Squarespace

What we like

Designer templates and a drag-and-drop editor
Form blocks on every plan for contact and quote requests
Core adds code injection and advanced code blocks for live chat, quoting widgets or tracking pixels
Free Google Workspace email for the first year on Core and up
24/7 support and a 14-day free trial with no card

Watch out for

No insurance-specific quote or service forms; you design every question
Connecting forms to your agency system takes Zapier or custom code
Basic allows only 2 contributors

Basic: $16/mo, billed annually
Core: $23/mo, billed annually
Plus: $39/mo, billed annually
Trial: 14 days, no card

Squarespace is the strongest general website builder for an agency that cares how it looks. Every plan includes designer templates, mobile-optimized pages, SSL security, SEO tools, form blocks and 24/7 support, so you can publish a professional site with your story, team, carriers and a quote request form in a weekend.

The trade-off is that nothing is insurance-specific. You write the quote form questions yourself, and getting submissions into your agency management system means using the Zapier integration (to trigger actions when a form is submitted) or embedding a third-party quoting tool with the advanced code block, both on Core and higher.

Which plan to pick: Core at $23 a month billed annually. It adds unlimited contributors, code injection for live chat and tracking, the advanced code block for embedding quote tools, promotional pop-ups, form conversion insights and a free Google Workspace mailbox for the first year.

Watch out for: sensitive data. Before you ask for Social Security numbers, driver’s license numbers or health details in a Squarespace form, check with your compliance contact how that data is stored and who can see it. Many agents ask only for basic contact details online and collect the rest by phone or through a carrier’s secure portal.

Best for agents with securities licenses

Advisor Websites (Snappy Kraken)

Best for agents who also sell securities products and need broker-dealer review of their site and marketing

$99/mo + $499 setupVisit Advisor Websites (Snappy Kraken)

What we like

Built-in compliance: profile review, campaign review and broker-dealer configuration
Basic lead capture and SEO on the Foundations website
Grow adds a custom-designed template, popups, gated content and a content library
Bundles combine the website with email marketing and automation

Watch out for

Setup fees: $499 on Foundations, $2,499 on Grow
Annual term
Designed for financial advisors, so check that the content fits an insurance agency

Foundations website: $99/mo (annual term) + $499 setup
Grow website: $199/mo (annual term) + $2,499 setup
Foundations pages: Up to 20 basic pages
Website + email bundle: From $298/mo + $698 setup

The advisorwebsites.com pricing page now lists Snappy Kraken’s plans, which are built for financial advisors. That makes it a good fit for a specific kind of insurance professional: the agent who also holds securities licenses, sells variable products or works under a broker-dealer that must approve marketing. Every website plan includes profile review, campaign review and broker-dealer configuration, which is the compliance workflow those agents need and general builders do not offer.

The Foundations website includes a basic template, up to 20 pages, basic lead capture, basic SEO and email support. Grow adds a premium template with custom design, 3 design revisions, an hour of developer time a month, unlimited pages, popups, gated content, an article and blog library and priority support.

Which plan to pick: the Foundations website at $99 a month for a straightforward site, or a bundle if you also want compliant email campaigns and birthday automations. The Foundations bundle is $298 a month with a $698 setup fee.

Watch out for: fit. The content library is written for financial advisors. If you sell only property and casualty insurance, Insurance Website Builder or Squarespace will fit better and cost less.

Compliance checklist for an insurance agency website

Rules vary by state and by product, so treat this as a starting list to confirm with your state insurance department and your compliance contact. Sources are linked below.

License number. California, for example, requires licensees to show their license number on business cards, written premium quotes and print advertisements, in type at least as large as the phone number or address, and since January 1, 2023 on certain emails. Showing your license number and licensed states in the site footer is a simple habit.
Licensed states. Say where you are licensed, and do not accept quote requests from states where you are not. Insurance Website Builder can restrict form submissions by state.
Medicare plans. If you market Medicare Advantage or Part D plans as a third-party marketing organization (TPMO) and do not sell for every plan organization in your area, federal rules (42 CFR 422.2267) require a standard disclaimer, prominently displayed on your website: “We do not offer every plan available in your area,” followed by how many organizations and plans you represent.
Calls and texts from web leads. If your quote form leads to automated calls or texts, the FCC generally requires the person’s prior express written consent for marketing calls and texts made with automated systems. Put clear consent language next to the phone number field.
Carrier names and logos. Check your carrier agreements before displaying carrier logos or naming carriers.
Privacy. Publish a privacy policy that matches what your forms collect, and collect only what you need online.

Which one should you choose?

You run an independent P&C or multi-line agency and want working quote and service forms fast: get a quote from Insurance Website Builder.
You want a polished site at a published price and can build your own forms: Squarespace Core.
You also hold securities licenses and need broker-dealer review: Advisor Websites (Snappy Kraken).

Whichever you choose, test every form yourself before launch: submit a quote request, confirm who receives it and how fast, and check that it reaches your agency system. A website that collects leads nobody sees is worse than no website.

More for insurance agents: the best CRM for insurance brokers, which tracks renewals and cross-sell once the lead is in. For general website builders, see website builders for beginners and our realtor website builder guide.

Frequently asked questions

What should a website for insurance agents include?

Quote request forms for each line you write (auto, home, life, business), service forms for existing clients (ID cards, policy changes, claims), your phone number and office hours, the states you are licensed in, your license number where your state requires it, and a privacy policy. If you sell Medicare plans, you also need the required TPMO disclaimer on the site.

Should an insurance agent use an insurance-specific website builder or Squarespace?

An insurance-specific provider such as Insurance Website Builder gives you ready-made quote and service forms, routing to the right staff member and imports into rating and agency management systems. Squarespace gives you more design freedom and a published price from $16 a month billed annually, but you build the forms yourself and connect them to your systems.

Do insurance agents have to show their license number on their website?

It depends on your state. California, for example, requires licensees to show their license number on business cards, written premium quotes and print advertisements, and since 2023 on certain emails. Many agents show their license number and licensed states on every page footer. Check your own state insurance department's rules before you publish.

How much does a website for an insurance agent cost?

A do-it-yourself Squarespace site lists at $16 to $39 a month billed annually for most agencies. Advisor Websites (Snappy Kraken) lists its Foundations website at $99 a month on an annual term plus a $499 setup fee. Insurance Website Builder does not show its prices on the pages we could check, so ask for a quote.

Sources and updates

Prices and plan details in this guide were last checked against the vendors' own pages on Oct 1, 2026. Vendors change prices often, so confirm the final price on the vendor's site before you buy. Spot something out of date? Tell us and we will re-check it. How we work: editorial policy.