Best CRM for Insurance Agents and Brokers (2026): 4 Options Compared

AgencyZoom, part of Vertafore, is built for the sales and retention side of an insurance agency. It does not replace your agency management system; it works alongside it. The AMS plans connect to most major agency management systems, alongside lead management and lead integrations, rater integration, sales tracking, onboarding automation, referral tracking and producer referral sites.

The tiers add retention tools as you go up. The $149 tier covers prospecting automation, goals, revenue and sales tracking, tasks and referrals. The $199 tier adds renewal automation, Google Reviews, and 2-way email and texting. The $349 tier adds events automation, a service center, click-to-call and an activity tracker. AgencyZoom also lists separate $99 and $129 plans that include renewal and winback automation, a comp calculator with chargebacks and a mobile app, but they do not list AMS integration.

Which plan to pick: the $199 tier for most agencies, since renewal automation and 2-way texting are the features that protect your book. The $149 tier suits a new agency focused on new business. If you do not need the AMS connection, compare the $99 and $129 plans, which include renewal automation.

Watch out for: billing and integrations. The pricing page offers up to 20% off for annual billing, so confirm which billing term the price you see reflects. AgencyZoom also notes that some AMS integrations may require additional costs; ask about yours before the trial ends. Onboarding takes 2 to 4 weeks on average.

InsuredMine is an insurance CRM with a strong focus on client communication. Its trial gives you full use of email, texts, sales pipelines and all integrations except the agency management system connection, which is added once you become a client. Its top package lists a dedicated account manager, SSO with Active Directory, monthly custom training, custom development and a co-branded client-facing mobile app.

It suits an agency that wants to run renewal campaigns, birthday and policy-review messages and cross-sell outreach from the same system that holds its policy data.

Which plan to pick: ask for a quote on the package that includes your AMS integration, and confirm how many emails and texts are included before you compare add-on costs.

Watch out for: commitment terms. Monthly plans need 30 days’ notice to cancel, and InsuredMine says returning clients are subject to a different cancellation policy. Its pricing page describes “one price, no surprise”, but the numbers did not display when we checked.

AgencyBloc is the specialist choice for agencies selling individual health, Medicare, senior and group benefits products. Its AMS+ platform combines a health-specific CRM with customer and policy management, automated servicing workflows, electronic Scope of Appointment and ACA consent forms, appointment scheduling, lead management with routing, integrated VoIP and email and text marketing.

Two separate products extend it. Commissions+ imports carrier data, tracks bonuses, advances and overrides, produces agent statements and flags missed commissions. Quote+ lets small group brokers quote, build proposals and handle enrollment.

Which plan to pick: start with a demo of AMS+ and compare the Grow, Accelerate and Elevate packages. Grow includes basic automated workflows and texting; Accelerate and Elevate include the premium versions.

Watch out for: fit. AgencyBloc is designed for health, senior and benefits business. A P&C agency will be better served by AgencyZoom or InsuredMine.

A general CRM can work for a small agency that mainly needs a pipeline and reminders. Zoho CRM is the most affordable way to do it: free for up to 3 users, then $14 per user per month billed annually. Its paid editions add multiple pipelines, custom modules and workflows, which you can use to store policies, renewal dates and cross-sell flags on each client.

Which plan to pick: start on Free to build your policy fields and renewal workflow. Move to Standard or Professional as you add producers, and check Zoho’s edition comparison for the custom module limits on each plan.

Watch out for: double entry. Without an AMS integration, policy changes have to be updated in two places. If your agency writes a lot of policies, the time saved by an insurance-specific CRM with AMS integration will usually outweigh the price difference.