Best CRM for Ecommerce (2026): Klaviyo, Gorgias and HubSpot Compared

Klaviyo describes itself as a B2C CRM, and for an online store that is a fair description. Once you connect your store, every shopper gets a profile with what they browsed, bought and returned. You can then build segments on that data, such as customers who bought twice but not in the last 90 days, and trigger flows from order events. That covers the core ecommerce CRM jobs of segmentation and repeat-purchase tracking without a second system.

Klaviyo now also sells a Helpdesk, priced by shopper-initiated tickets from $10 a month for up to 50, and a Customer Hub, a signed-in area on your store where shoppers can see orders, loyalty and support, priced by active profiles from $20 a month for up to 10,000. Both use the same customer profiles as your email and text marketing, so support and marketing see one record.

Which plan to pick: start on the free plan to connect your store and build your first segments and flows. Move to a paid email plan sized to your active profile count when you pass 250 profiles or 500 emails a month. Add Helpdesk only if you do not already run a dedicated support tool.

Watch out for: billing by active profiles. Klaviyo describes active profiles as contacts who can receive marketing emails, and the free plan stops sending once you pass its limits. Check how checkout customers count toward your bill in Klaviyo’s billing help pages, and suppress contacts you no longer market to.

Gorgias is a helpdesk built for online stores, and it is the strongest pick here for the support side of an ecommerce CRM. Messages from email, chat, social media and your help center land in one inbox, and agents can see the customer’s store data while they reply. Gorgias says it powers customer conversations for 40% of Shopify brands.

Its pricing model suits stores with seasonal staff. Plans are sized by tickets per month, from 50 on Starter to 5,000 on Advanced, and Basic and above include 500 user seats, so adding temporary agents for the holidays does not change the price. Gorgias’s AI Agent is available on every plan; you pay per automated interaction, from $1.00 on Starter to $0.85 on Advanced.

Which plan to pick: Starter if you handle fewer than 50 conversations a month on Shopify or WooCommerce. Basic, at $600 a year billed annually, for most growing stores; it also adds BigCommerce and the voice and SMS add-ons. Pro, at $3,600 a year billed annually, when you need 2,000 tickets a month, 1:1 onboarding and revenue attribution.

Watch out for: usage costs. Ticket overages and AI Agent interactions are billed on top of the plan, and voice and SMS are priced separately by volume. Gorgias’s pricing page also showed higher yearly totals that appear to include estimated AI Agent usage, so model your expected tickets and automation rate before you commit. We could not read a dollar price for the Starter plan.

HubSpot is a general CRM rather than an ecommerce tool, which is exactly why it belongs on this list. If your store also sells wholesale, takes trade orders or has a sales rep handling larger accounts, you need deal pipelines, company records and quotes as well as shopper profiles. HubSpot’s native Shopify integration syncs customers with contacts, companies, products, orders and abandoned checkouts, and after the first sync it updates records within 10 minutes of a change.

With that data in HubSpot you can segment contacts by orders, send automated marketing emails and log support issues as tickets on the Starter plan. The same records hold sales deals for your B2B accounts.

Which plan to pick: start free to connect Shopify and see your customers and orders in HubSpot. Move to Starter, listed at $20 per seat per month, when you need ticketing, more automation and support. HubSpot was offering new customers up to 65% off Starter for a limited time when we checked.

Watch out for: contact-based billing. HubSpot bills for marketing contacts on top of seats, and an ecommerce customer list grows fast. Decide which customers you will actually email and mark only those as marketing contacts. If you sell only to consumers, Klaviyo or a Shopify-first tool will usually fit better.