Best CRM for Real Estate Agents (2026): Realtor CRMs Compared
We compare Follow Up Boss, Wise Agent and IXACT Contact for realtors: lead follow-up, sphere marketing, team pricing and what each costs per month.
Real estate runs on follow-up. Most buyers and sellers are months away from a transaction when they first raise their hand, and the agent who is still in touch when they are ready gets the deal. A real estate CRM exists to make that follow-up automatic: every lead captured, every past client remembered on the right date, and nothing left in a notebook or a phone’s contact list.
We compared three widely used realtor CRMs that publish their prices. They suit different businesses: a team buying online leads, a solo agent with a busy pipeline, and an agent whose business comes from referrals.
Our picks at a glance
3 tools compared- ★ Best for teams and online leads
Follow Up Boss
Connects 200+ lead sources and routes each lead to the right agent fast.
From $69/moVisit - Best value for solo agents
Wise Agent
CRM, transactions and marketing for a flat yearly price, 24/7 support.
$499/yrVisit - Best for sphere and referrals
IXACT Contact
Done-for-you monthly newsletter and an agent website included.
$46.75/mo (annual)Visit
Quick comparison
| Software | Starting price | Users | Standout | Contract | Link |
|---|---|---|---|---|---|
| Follow Up Boss | From $69/mo | Per user; team plans | Lead routing, 200+ lead sources | None; annual saves 2 months | Visit ↗ |
| Wise Agent | $499/yr or $588/yr monthly | Up to 5 on a shared login | Transaction management | Month to month | Visit ↗ |
| IXACT Contact | $46.75/mo annual, $55 monthly | Solo; teams version | Monthly e-newsletter, website | None | Visit ↗ |
How we chose
A real estate agent’s CRM needs to:
- Capture leads automatically from portals, IDX websites and social ads, so none sit unanswered.
- Automate follow-up with drip emails and texts written for buyers and sellers.
- Keep the sphere warm, with reminders for birthdays and home anniversaries and a regular newsletter.
- Track listings, buyers and transactions through to closing.
- Fit the business model, whether that is one agent, a team splitting leads, or a brokerage.
We read each vendor’s pricing page and plan details. Read more about how we review.
The best CRM software for real estate agents
Follow Up Boss
Best for agents and teams that buy or generate online leads
What we like
- Automatically imports leads from 200+ sources, including IDX sites and Facebook Lead Ads
- Round robin, first-to-claim and price or ZIP-based lead distribution
- Unlimited contacts, lead sources and integrations on every plan
- Phone and email support 7 days a week on every plan
Watch out for
- Built-in calling is a paid add-on on Grow ($39 per user a month)
- Priced per user, so costs rise with team size
- Some AI features rely on data from the paid Calling add-on on Grow
- Grow
- From $69/mo, billed per user
- Pro extra users
- $49/mo ($41 annual)
- Platform extra users
- $20/mo ($17 annual)
- Annual billing
- 2 months free
Follow Up Boss is the CRM most real estate teams mention first, and its focus explains why. It connects to your lead sources, including IDX websites, Facebook Lead Ads, Zillow and more than 200 other sources and apps, then assigns each new lead to an agent by round robin, first to claim, or price range and ZIP code. Agents call, text and email from inside the CRM, and the team leader can see who is following up and which lead sources produce closings.
Action Plans automate the follow-up sequence for each lead type, and Smart Lists tell each agent who to contact today.
Which plan to pick: Grow for solo agents and teams of five or fewer. Pro, aimed at teams of 5 to 20, adds unlimited calling and texting for every user, team inboxes, call reporting and personalized onboarding. Platform is for teams of 20 or more and adds teams within teams and priority support.
Watch out for: Follow Up Boss is a follow-up and routing tool. It connects to websites and lead sources rather than generating leads itself, so budget for those separately.
Wise Agent
Best for solo agents and small teams that want everything for one flat price
What we like
- Flat price with up to 5 team members on a shared login
- Transaction management, drip campaigns and landing pages included
- 24/7 live support and unlimited training
- Month to month with no contract or setup fee; 14-day free trial
Watch out for
- Separate logins for team members cost extra
- Texting (WiseText) needs credits and a one-time $80 registration fee
- Social media automation is a higher-priced plan
- CRM
- $499/yr ($588/yr paid monthly)
- CRM + WiseSocial
- $699/yr ($828/yr paid monthly)
- Enterprise
- Quote, 15+ agents
- Trial
- 14 days
Wise Agent gives a solo agent the widest set of tools for the lowest fixed cost in this guide. The CRM plan includes lead automation, contact and lead management, drip campaigns, a team calendar, reporting, customizable landing pages and transaction management, so you can run a deal from lead to closing without a separate transaction tool.
Pricing is flat rather than per user. Up to five team members can work in one account on a shared login, which suits an agent with an assistant or a small husband-and-wife team.
Which plan to pick: the CRM plan at $499 a year. Choose CRM + WiseSocial at $699 a year only if you want automated listing posts and branded listing videos on social media.
Watch out for: logins. The five included team members share one login; separate logins with permissions cost extra. Texting also costs extra.
IXACT Contact
Best for agents whose business comes from past clients and referrals
What we like
- Professionally written monthly e-newsletter sent automatically
- A mobile-friendly agent website is included
- 2,500 mass emails a month included; drip emails are unlimited
- Keep-in-touch call and birthday reminders
Watch out for
- Less focused on high-volume lead routing than Follow Up Boss
- IDX listings on your website are an optional paid add-on
- Texting needs a custom number; extra credits cost more
- Annual plan
- $46.75/mo
- Monthly plan
- $55/mo
- Mass emails
- 2,500/mo included
- Contract
- None, cancel anytime
IXACT Contact is built for the agent who wins business by staying top of mind. Its strongest feature is the done-for-you monthly e-newsletter: professionally written content goes out to your database each month without you writing a word. Add holiday e-cards, keep-in-touch call reminders and birthday reminders, and your sphere hears from you regularly.
It also includes a responsive agent website with 16 pre-written pages and a biweekly blog, which can capture leads straight into the CRM. An active business area tracks your listings and buyers.
Which plan to pick: the annual plan at $46.75 per month saves 15% over monthly billing. Teams can use the Teams version, and brokerages can ask about the Broker Program.
Watch out for: IDX. If you want live MLS listings on the included website, IDX Broker is an optional add-on with a one-time setup fee. Check the cost before you rely on the included site.
Which one should you choose?
- You run a team or buy online leads from portals and ads: Follow Up Boss.
- You are a solo agent who wants CRM and transaction management for one low price: Wise Agent.
- Your business comes from your sphere, past clients and referrals: IXACT Contact.
Whichever you choose, import your full phone and email contacts on day one and tag past clients, so the CRM can start the follow-up you have been meaning to do.
More for real estate: website builders for realtors and rental property accounting software.
Frequently asked questions
What is the best CRM for a new real estate agent?
A new agent usually needs to stay in touch with a sphere of friends, past clients and referrals rather than route hundreds of online leads. IXACT Contact ($46.75 a month billed annually) and Wise Agent ($499 a year for up to 5 team members on a shared login) both cover that at a low flat price.
Why do real estate agents need a real estate CRM instead of a generic one?
Real estate CRMs connect to the places agents get leads, such as Zillow, IDX websites and Facebook lead ads, and include tools generic CRMs lack: listing and buyer tracking, transaction checklists, drip campaigns written for buyers and sellers, and monthly newsletters for your sphere.
How much does a real estate CRM cost?
Solo agents can expect roughly $40 to $70 a month. Wise Agent is $499 a year, IXACT Contact is $46.75 a month on an annual plan or $55 month to month, and Follow Up Boss plans start at $69 a month. Teams pay more as they add users.
Which real estate CRM is best for teams?
Follow Up Boss. It is built around lead routing, with round robin and price or ZIP-based distribution, agent activity reporting, and Pro and Platform plans for teams of 5 to 20 and 20 or more users.