Best Free CRM (2026): 5 Free Plans Compared, Limits Included

HubSpot’s free CRM is the most complete free plan here. Beyond contacts, deals and tasks, the free account includes a form builder, landing pages, email marketing, live chat, a shared inbox, ticketing, a meeting scheduler, email tracking and templates, and sales quotes. HubSpot says it is 100% free with no expiration date and no credit card required.

The limits are clear: up to two users and 1,000 contacts. That suits an owner and one colleague who want a tidy customer database and simple marketing from day one.

Which plan to pick: start free. When you need a third user, more contacts or want to remove HubSpot branding, move to Starter, listed at $20 per seat per month. HubSpot also runs new-customer discounts on Starter (from $15 per seat, or a limited-time bundle offer from $7 per seat billed annually, on the pages we checked), so budget on the list price for renewal.

Watch out for: the jump beyond Starter. Professional starts at $50 per seat per month, so plan your upgrade path before the whole company depends on HubSpot.

Zoho CRM’s free edition gives three people a proper CRM: leads, deals, workflows, reports and mobile apps. That extra seat over HubSpot matters for a small office where the owner, a salesperson and an office manager all need access.

When you outgrow it, Standard costs $14 per user per month billed annually, or $20 monthly, and adds multiple pipelines, sales forecasting and more room for records (up to 100,000).

Which plan to pick: Free for up to three users. Standard when you add a fourth person or need more automation.

Watch out for: limits you will not see on the headline. The free edition stores up to 5,000 records across all modules, such as leads, contacts and deals, so check Zoho’s edition comparison before you import a large list.

Attio has by far the most generous record limit of any free plan here: up to 50,000 records for three seats. Once you connect email and calendar, it builds a database of everyone you talk to, so there is little manual data entry to get started.

That makes it a good free choice for an agency, consultancy or B2B business with a long list of contacts but a small team.

Which plan to pick: Free for up to three people. Plus (up to 10 seats, 250,000 records) once you hire.

Watch out for: the price step. Attio’s paid plans cost more per seat than Zoho CRM Standard or HubSpot Starter. Plus is $35 per seat a month billed annually ($44 monthly), so three seats cost $1,260 a year.

Bigin is Zoho’s lightweight CRM, built around pipelines rather than the long list of modules in Zoho CRM. The free plan gives one user a single pipeline, contact, product and activity management, three automations, built-in telephony, a standard dashboard and apps for iOS, Android and macOS.

It is the right free CRM for a one-person business, such as a freelancer or a trade business owner, who wants a clear view of every job or deal and nothing more.

Which plan to pick: Free while you work alone and have under 500 records. Express at $7 per user per month, billed annually, adds team pipelines, 50,000 records, email and WhatsApp Business integration and bulk email.

Watch out for: the 500-record limit. Bigin counts each contact, company, pipeline record, activity and note as a record, so you reach 500 faster than you might expect.

Capsule is a tidy, easy-to-learn CRM. The free plan covers two users, 250 contacts, five custom fields and one sales pipeline, and lets you send email through your Gmail or Outlook account. It is enough to test whether a CRM will change how you follow up with clients.

Paid plans raise the limits sharply: Starter allows 30,000 contacts and adds email templates, a shared mailbox and integrations with tools like Xero and Zendesk. Growth adds workflow automations, email sync, multiple pipelines and AI features.

Which plan to pick: use the free plan to learn the tool, then move to Starter once you pass 250 contacts.

Watch out for: the 250-contact cap, the lowest here. Starter costs $18 per user a month billed annually, so two people pay $432 a year once they outgrow the free plan.